Vineyard Vines
This retail apparel and accessory brand founded in 1998 on Martha’s Vineyard originally wanted new packaging, but we soon realized a logo refreshment was required. The original was designed as a tie label (their first product), so we applied our patented Baby/Bathwater Ratio and Brand Scalpel to subtly modify the wordmark, mothball the location and move the pink whale mascot overhead. “Yeah, we’ll wear that,” they said, thankfully.
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/VineyardVines650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/VineyardVines650X450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/VV_hangers650x450final.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv_everyday_650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv-one-color-650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv-tag-check-650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/VV-awning-650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv-bag-final-650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vineyard-vine-tie-rack650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv-exterior-650x450.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/vv-boat-650x450.jpg)