McCann’s kindly connected us to this Verizon project, which offers customers more ways to combine, personalize and save on their Fios service bundles. We duly gave the outdoor posters and digital assets a constructive, elemental look: arranging the strong bold font in varied sizes to create a dramatic lock-up that conveys the customized aspect of the promotion. However you receive it, ﬁber’s always good for you.
AGENCY: McCann NY
CO-CCO: Thomas Murphy
DEPUTY CCO’s: Dan Donovan, Wayne Best
DESIGN DIRECTOR: Andrea Gustafson
CREATIVE DIRECTOR: Nic Wehmeyer
JUNIOR DESIGNER: Joan Heo