w3 awards
We were recently asked to polish up the w3 awards, a sister to the Webbys. The show honours digital excellence worldwide in all forms, and everyone from small shops to agencies to in-house departments gets a chance to shine. Hence our tagline, “Illuminating Brilliance.” The identity system evolved from the humble double forward slash, a staple of URLs and coding hierarchy: a modern monogram or rather “illumogram,” conveying creativity, collaboration & connectivity (the power of three). It launched with this year’s call for entries on May 5th: a virtual fiesta for Cinco de Mayo.
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/radiating-w3-4-frames-650x450-1.gif)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-macbook-650x450-1-1024x709.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-logos-650x450B.gif)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-portfolio-logos-08.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-cfe-poster-face-650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-cfe-poster-inside-650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-Business-Cards-650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/frames-for-eblast-02.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/frames-for-eblast-01.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2020/05/w3-seals-for-gif650.gif)
Credits
CLIENT: AIVA (Academy of Interactive & Visual Arts)
STRATEGY: Erik Attkisson