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w3 awards

We were recently asked to polish up the w3 awards, a sister to the Webbys. The show honours digital excellence worldwide in all forms, and everyone from small shops to agencies to in-house departments gets a chance to shine. Hence our tagline, “Illuminating Brilliance.” The identity system evolved from the humble double forward slash, a staple of URLs and coding hierarchy: a modern monogram or rather “illumogram,” conveying creativity, collaboration & connectivity (the power of three). It launched with this year’s call for entries on May 5th: a virtual fiesta for Cinco de Mayo.


CLIENT: AIVA (Academy of Interactive & Visual Arts)

STRATEGY: Erik Attkisson

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