Forvis

The Ricciardi Group added us to the team behind this merger of accounting giants – making a $1.4b professional services company, the country’s 8th largest. We made our mark on the naming process (a portmanteau from FORward VISion) and built a new identity with an angled “I” that took into account their future-facing dynamic and focus on the individual. Bottom line: it was all viewed as a major asset to their launch.