Wild Card Creative Group
A major marketing partner for film, TV, music, games and ads, Wild Card Creative Group builds brandworlds. To reshuffle their own, they inquired if we had any tricks up our sleeve. Several, as it turned out: we dealt them a modular, dynamic identity and architecture system that swept up Wild Card itself and their two other divisions, 3AM and Skip Film. Fun, functionality and flexibility all came up trumps, with a wordmark that works as a 4, 3, 2 or even 1 liner, while the letters on the larger logo versions form mini-frames for regularly updated work. Add to this a shorthand acronymic monogram, plus topical messaging “stickers” for swag, decks and digital, and you could say we left them feeling a bit flush.