The Connectery

Jeremy and Judy, transplanted Brits in NYC, wanted a brand for their anti-loneliness initiative – and they knew they couldn’t do it alone. We duly brought The Connectery to life through a simple typographic metaphor: the isolated “o” representing one of the most tragic human conditions. A virtual hub of resources, information and support, including a podcast “Is there anybody out there?”, The Connectery gathers input from scientists, authors, gerontologists, psychologists, urban planners, and lonely people of all ages to help us all understand and reach the blessed state of un-loneliness. A project it felt good to work on together.