Tanqueray
In helping to refresh the Tanqueray brand for JWT NY, we found ourselves staring at the bottle. More specifically, the word, IMPORTED. From these eight letters, we concocted a complete upper and lower case font, which proved a real tonic for the look of the new marketing communications.
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/IMPORTED.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/TanqSample.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/Tanq.jpg)