Shaq
How do you design a logo for someone who’s larger than life? Like this. Applied to TV commercials and T-shirts, Reebok saw to it that Mr. O’Neal (or “sir,” as we call him) and his size 23s took the NBA and the retail market by storm.
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/SHAQhangtag.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/ShaqShoes.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/ORIGINALCOMPS.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2017/06/SHAQcomps.jpg)
How do you design a logo for someone who’s larger than life? Like this. Applied to TV commercials and T-shirts, Reebok saw to it that Mr. O’Neal (or “sir,” as we call him) and his size 23s took the NBA and the retail market by storm.