skip to Main Content

Shaq

How do you design a logo for someone who’s larger than life? Like this. Applied to TV commercials and T-shirts, Reebok saw to it that Mr. O’Neal (or “sir,” as we call him) and his size 23s took the NBA and the retail market by storm.

Credits

AGENCY: Chiat/Day

CLIENT: Reebok

CREATIVE DIRECTOR: Charles Hall

Back To Top