New York Cares
One day a year city dwellers are encouraged to pick up a broom and help clean up their streets, playgrounds, and immediate living environs. We created these posters with antique wood block type; using under-inking, grain and printing on newsprint which helps impart the necessary gritty, “can-do” energy.
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/PAINclean650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/blistersinvite650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/DETAIL.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/NYCaresDetail2.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/NYCaresDetail1.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/NYCaresDetail3.jpg)
Credits
AGENCY: Chiat/Day
CLIENT: New York Cares
ART DIRECTOR: Libby Brockhoff
WOOD TYPE: Bill, House of Naylor