Molson Canadian
We designed two exclusive fonts as well as the “twin” label attached to the back of each bottle for Crispin Porter + Bogusky’s Twin Label Technology promotion for Molson Canadian. Over 200 were produced, sales were up over 30% and the concept took home a lion at Cannes. We’ll drink to that.
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![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/molsonLabelPrinted.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/12/CANADIAN650.jpg)
![](https://grahamclifforddesign.com/wp-content/uploads/2016/11/cannes.jpg)
Credits
AGENCY: Crispin Porter + Bogusky
CLIENT: Molson USA
EXECUTIVE CREATIVE DIRECTOR: Alex Bogusky
CREATIVE DIRECTOR/ART: Andrew Keller
CREATIVE DIRECTOR/COPY: Bill Wright
ILLUSTRATOR: Lin Wilson