We designed two exclusive fonts as well as the “twin” label attached to the back of each bottle for Crispin Porter + Bogusky’s Twin Label Technology promotion for Molson Canadian. Over 200 were produced, sales were up over 30% and the concept took home a lion at Cannes. We’ll drink to that.
AGENCY: Crispin Porter + Bogusky
CLIENT: Molson USA
EXECUTIVE CREATIVE DIRECTOR: Alex Bogusky
CREATIVE DIRECTOR/ART: Andrew Keller
CREATIVE DIRECTOR/COPY: Bill Wright
ILLUSTRATOR: Lin Wilson