In which we learned how to envision a new education brand from scratch, one evolving today’s classroom experience via mobile learning and digital curriculi and assessments. The potential of greater connection and achievement informed the thoughtful optimism of the wordmark, which anchored a personality expressed through a custom drawn font and an aptly unbound illustrative style. Top marks all round!
CLIENT: News Corp
CREATIVE DIRECTOR: Ty Montague
STRATEGIC PLANNER: Neil Parker
ILLUSTRATOR: Felix Sockwell
TYPEFACE DESIGNER: Henrik Kubel