Adworks

Industrial strength. This undersung agency is known for its no nonsense approach and hard-hitting creative. With Sally Hogshead we created an identity to reflect its name: an advertising factory, but a modern, accessible, bespoke model. Hence the customized craft and attention to detail: the bold red type; the double-sided, embossed, die-cut business cards; and the myth-scotching directness of their website. The client/agency, based in DC, pronounced it “capital.”