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Verizon

McCann’s kindly connected us to this Verizon project, which offers customers more ways to combine, personalize and save on their Fios service bundles. We duly gave the outdoor posters and digital assets a constructive, elemental look: arranging the strong bold font in varied sizes to create a dramatic lock-up that conveys the customized aspect of the promotion. However you receive it, fiber’s always good for you.

Credits

AGENCY: McCann NY

CLIENT: Verizon

CO-CCO: Thomas Murphy

DEPUTY CCO’s: Dan Donovan, Wayne Best

DESIGN DIRECTOR: Andrea Gustafson

CREATIVE DIRECTOR: Nic Wehmeyer

JUNIOR DESIGNER: Joan Heo

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