Turner Classic Movies

Forget dinner and a movie, why not a fine pilsner and a flatscreen? This co-promotion between Stella Artois and Turner Classic Movies mixed behind-the-scenes facts of well-known films with the exclusive 9-step pouring process of the Belgian elixir. A potent brew, and one that went down well.

Credits

AGENCY: Turner Classic Movies/Stella Artois

EXECUTIVE CREATIVE DIRECTOR: John Liegey

COPYWRITER: Dave Statman