Sabrina Huffman

Cutting edge promotion. This talented exile from an award-winning production house needed something a little sharper than a conventional calling card. Revisiting the pre-digital age of grease pencils and razors, when editors were fondly referred to as “cutters” we found the perfect retro way to convey the precision of the craft: a thin stainless steel blade/filmstrip hybrid, wrapped in traditional vellum. It duly helped her cut through the clutter.

Credits

CLIENT: Sabrina Huffman

ART DIRECTOR: Callum MacGregor