Puma

This global multi-media marketing campaign was driven by performance and personality. Which is probably why JWT enlisted us to help bring it to life – unless it was the “troublemaker” theme. We got to rub shoulders (and our Letraset) with gamechanging icons like Usain Bolt, as well as soccer stars Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marta. Starstruck, us? (Swoon.)

Credits

AGENCY: JWT, New York

CLIENT: PUMA

CHIEF CREATIVE OFFICER, NA: Jeff Benjamin

HEAD OF ART & DESIGN: Aaron Padin

CREATIVE DIRECTORS: Dan Morales, Chad Baker, Betsy Decker, Donnell Johnson

LEAD DESIGNER: Soyeon Yoo

DESIGNER: Emely Perez

PHOTOGRAPHER: Boogie