Molson Canadian

We designed two exclusive fonts as well as the “twin” label attached to the back of each bottle for Crispin Porter + Bogusky’s Twin Label Technology promotion for Molson Canadian. Over 200 were produced, sales were up over 30% and the concept took home a lion at Cannes. We’ll drink to that.

Credits

AGENCY: Crispin Porter + Bogusky

CLIENT: Molson USA

EXECUTIVE CREATIVE DIRECTOR: Alex Bogusky

CREATIVE DIRECTOR/ART: Andrew Keller

CREATIVE DIRECTOR/COPY: Bill Wright

ILLUSTRATOR: Lin Wilson