Hewlett Packard Enterprise
Launching a $52 billion Fortune 50 brand from a big name in business: it doesn’t get much bigger than that. We were duly given some big numbers to design, stats expressing their dominance in transforming categories like global business security, cloud infrastructure, mobility and data analysis. Uniﬁed by the Element, a uniquely ﬂexible visual identity that can frame a detail, information or a whole story, the campaign ran worldwide in print, outdoor and digital. And we got a view from the bridge of a new Enterprise’s voyage.