Hewlett Packard Enterprise

Launching a $52 billion Fortune 50 brand from a big name in business: it doesn’t get much bigger than that. We were duly given some big numbers to design, stats expressing their dominance in transforming categories like global business security, cloud infrastructure, mobility and data analysis. Unified by the Element, a uniquely flexible visual identity that can frame a detail, information or a whole story, the campaign ran worldwide in print, outdoor and digital. And we got a view from the bridge of a new Enterprise’s voyage.

Credits

AGENCY: BBDO

CLIENT: Hewlett Packard Enterprise

EXECUTIVE CREATIVE DIRECTOR/ART: Marc Klein

EXECUTIVE CREATIVE DIRECTOR/COPY: Chris Lisick

PHOTOGRAPHER: (ENTERTAINMENT & BREAKTHROUGHS) Vincent Dixon

PRODUCTION COMPANY: Mirada