Ford

To showcase the new MyFord Touch driver connect technology, we helped Team Detroit steer the message through consecutive right hand page ads. The Edge understands and responds to 10,000 voice and touch commands – as our sore throat and hand cramps can confirm – and the campaign’s success forced us to hand-letter the whole ad from scratch in French for the Canadian market. Which is why we’re dictating this blurb. Mon Dieu!

Credits

AGENCY: Team Detroit

CLIENT: Ford Motor Company

CHIEF CREATIVE OFFICER: Toby Barlow

CREATIVE DIRECTOR: Eric McClellan

DESIGN DIRECTOR: Michele Silvestri

ART DIRECTOR: Beth Hambly

COPYWRITER: Susan Mersch

DESIGNERS: Christine Jones, Tim McCaffrey

PHOTOGRAPHER: John Roe

RETOUCHER: Armstrong-White