Detroit Department of Transportation (DDOT)

Our pal Toby Barlow from Lafayette American asked us to ride upfront on a new logo and identity system for the Detroit Department of Transportation (DDOT). As part of the resurgent Motor City infrastructure, a world-class 24/7 transit experience is being developed, complete with greater frequency and free wifi. Accordingly, we went through the gears to create a symbol based on a custom drawn double D conveying positive motion, a connective loop and better all-round service to the community – with an added dot as a tip of the driver’s cap to the original 1974 mark.

Credits

AGENCY: Lafayette American

CLIENT: Detroit Department Of Transportation

CHIEF CREATIVE OFFICER: Toby Barlow

HEAD OF DESIGN: Meg Jannott

DESIGNER: Robert Buber