Graham Clifford Design

Graham Clifford has been building better brand images his entire career. Graham is a second generation design director who perfected his craft in some of London and New York’s best creative agencies. He collaborates with agencies and directly with clients on branding projects for digital, print and TV. He approaches every project with the same passion and belief in the power of a great idea. And as any communicator will tell you, a great idea is priceless. Well… not quite priceless… everything is negotiable, call for a free quote today.

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Logo | Masthead

1903® Magazine

1903® is an independent quarterly magazine that embraces the culture surrounding a life on two wheels.

1903 was the year William S. Harley and Arthur Davidson built their ﬁrst production motorcycle for use on the wooden velodromes where popular bicycle races were held.

For the logo/masthead we wanted a handcrafted, turn of the century vibe. So we saddled up and rode our steel horses over to the Garden State where Vote For Letterpress indulged us by prooﬁng up some gorgeous vintage end grain maple wood type. Ride on.

Client: Adrian Saker, Co-Publisher / Co-Editor, 1903®Magazine

Printer: Jon Selikoff, Vote For Letterpress
1903® Magazine, Logos
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26 Business Cards

Independent Copywriter

You don’t design a business card for one of the most in demand freelance copywriters in the country. You design business cards.

The 3rd and ﬁnal set of 26 alphabetical business cards that became one of the most awarded and effective self-promotion campaigns in industry history for one of the most in demand freelance copywriters in the country.

The “Golden Unhandcuffs” logo on the back of the cards symbolizes the client’s freedom to provide a true outside creative perspective.

Client: Colin Corcoran, Independent Copywriter

3D Renderer/Retoucher: Ed Gabel, Brobel Design

Printer: Todd Thyberg, Angel Bomb Design + Letterpress

Photographer: Dan Marshall, Dan Marshall Photo

Editor: Danny Ameri, Very Nice Industries

Music: “The Typewriter” by Leroy Anderson. Used by permission of Woodbury Music Company LLC.
Independent Copywriter, Identity

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Forever Faster

Puma

Puma rallies ‘troublemakers’ with its biggest brand campaign ever.

In August 2014, Puma launched Forever Faster a comprehensive global multi-media marketing campaign.

Forever Faster recognizes athletes who stand out as individuals through both performance and personality.

Among sports stars featured in the campaign are the fastest man on the planet Usain Bolt, along with footballers Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marta. Rounding out the cast are golfers Rickie Fowler and Lexi Thompson.

We were thrilled to collaborate with the in-house JWT design team to develop print, out-of-home and digital assets.

Special thanks to Aaron Padin, Jeff Benjamin, Chad Baker, Dan Morales, Soyeon Yoo, Emely Perez, Elaine Barker, Boogie (the photographer) and his team. And all the wonderful folks at Puma.
Puma, Advertising
1. Calling.All.Rogues
2. Usain
3. Bolt.Doubt
4. Balotelli
5. Aguero
6. Ricky
7. Lexi
8. Marta
9. Bolt.Subway
10. Balotelli.Subway
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Thank You

J. Walter Thompson

J. Walter Thompson is celebrating its 150th anniversary and they wanted to say “Thank You” to their clients. So we rolled up our sleeves and redrew these classic logos. Happy Sesquicentennial J. Walter, and thanks for letting us help you say as much. Merci beaucoup to Emmanuel Lallevé and Florent Imbert for coming up with such a lovely simple idea.

Thank you to Communication Arts for deeming it worthy enough to be in their Typography Annual 2015. It also received a Certificate of Typographic Excellence TDC61, from the Type Directors Club.

Editor: Danny Ameri, Very Nice Industries

Please select full screen mode for increased viewing pleasure.
J. Walter Thompson, Identity

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Front cover redesign

Reader’s Digest

DiMassimo Goldstein, engaged us last summer to help redesign the cover of the Reader’s Digest magazine, one of the most-read media brands in the world. Researching the iconic classic covers lead us to our design direction — highlighting the uniqueness of the brand by incorporating the table of contents on the cover. Unveiled for the January 2014 edition, the new design also applies to the iPad and tablet editions.
Reader’s Digest, Identity

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News Corp

Amplify

A dream assignment collaborating with our good friends at Co:collective. We had a seat at the table right from the beginning of the project envisioning a new education brand from scratch. Amplify (an independent subsiduary of News Corp) is changing the realities of today’s classroom experience by leading the way in data-driven instruction, breaking new ground in mobile learning and paving the way for the next generation of digital curriculum and assessment for grades K—12.
The brand story was to Amplify the amazing potential of individual students and teachers by connecting them in new ways. The essence of the brand is; optimistic, inventive, radical, effective and thoughtful.
The word mark becomes a part of a larger system with a custom drawn font doing a lot of the heavy lifting. The illustration style is endless, adaptive and without boundaries, we like to call it “infinite connections”. Combined they bring a clear, approachable visual distinctiveness to the brand. Huge thanks goes to Henrik Kubel from A2-Type in London for the marathon number of hours he spent drawing letter forms.
We are proud to have been a part of building a brand to shape the future of education.

Thanks to Communication Arts for inclusion in their Typography 2014 annual. And thanks to the Type Directors Club for selecting Amplify for a Certificate of Typographic Excellence TDC60.
Amplify, Identity
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Title Design

Killer Elite

We recently designed the opening title and end sequence for the movie “Killer Elite”. Based on a true story, this period action thriller is the ﬁrst major motion picture directed by Gary Mckendry. The plot covers the globe from Australia to Paris, London and the Middle East. Starring Jason Statham, Clive Owen and Robert De Niro, we give it 3 thumbs up.
Killer Elite, Identity

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Lips

Ford Edge

To showcase the new MyFord Touch driver connect technology, we helped Team Detroit steer the message through consecutive right hand page ads. The 2011 Edge understands 10,000 voice and touch commands - as our hand cramps can confirm - and the campaign’s success was such that the Canadian agency asked us to hand letter the whole ad from scratch in French. Which is why we’re dictating this blurb. Mon Dieu! The campaign received a Certiﬁcate of Typographic Excellence TDC57, from the Type Directors Club.
Ford Edge, Advertising
1. lips
2. lipscar
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The New York Times

The New York Times

In the WSJ vs. NYT newspaper wars we came out swinging for the New York Times, contributing a tough, non-nonsense design to punch up the headlines of a citywide outdoor transit campaign. The iron ﬁst/velvet glove tone reﬂects the fact that no one knows or reports better on these mean streets we call home.
The New York Times, Advertising
1. sky
2. front.row
3. spitzer
4. yankees
5. review
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New Logo

Vineyard Vines

Vineyard Vines is an apparel and accessory brand founded in 1998 on Martha’s Vineyard by brothers Shep an Ian Murray. We were originally called in for a packaging assignment, but after a brief exploratory we arrived at the decision they needed to refresh their existing logo. This sort of thing requires a deft hand, knowing exactly how much bath water to throw out while keeping the baby happy can be a tricky business. The original logo was designed as a tie label for their ﬁrst product. Since then the brand has grown into a fully ﬂedged retailer with lines for men and women. We took a surgeons knife to the word mark and amputated Martha’s Vineyard, optically adjusted the letter spacing, carefully trimmed ascender and descender and added the company’s cute pink whale mascot aloft. By subtly transforming the logo we imbue the brand with more sophistication while keeping a hint of whimsy.
Vineyard Vines, Logos
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SHAQ

Reebok

How do you design a logo for someone who’s larger than life? Like this. Applied to TV commercials and T-shirts, Reebok saw to it that Mr. O’Neal (or “sir”, as we call him) and his size 23s took the NBA and the retail market by storm.
Reebok, Logos
1. SHAQ
2. wood
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Best in Show

Type Directors Club

This year marks the Type Directors Club’s 65th anniversary and the 57th year of juried competitions to reward excellence in the typographic arts. We felt it was high time that the competition awarded a “Best in Show”, so we designed one. The award is a scale replica of a Franklin Gothic lowercase “t” milled from a solid chunk of aluminum. High polished on the face and 2 sides, satin ﬁnished on 2 sides and oxidized on the shoulder. The inaugural award was handed to Niklaus Troxler from Switzerland for his poster Ullman-Kühne at the Cooper Union opening last July.
Type Directors Club, Identity

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Teany

Teany

Visuals: GCD. Lyrics: Moby. The packaging for the musician’s tea and fruit beverages - designed to reflect the bold ﬂavours - features a quirky character and copy created by the maestro himself. A One Show Design and Creativity’s design annual winner, it failed to land us a support gig at Bonaroo.
Teany, Identity
1. Teany
2. Back
3. Moby
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Paper Moon

Time Warner/Stella Artois

Forget dinner and a movie, why not a ﬁne pilsner and a ﬂatscreen? This co-promotion between Stella Artois and Turner Classic Movies mixed behind-the-scenes facts of well-known ﬁlms with the exclusive 9-step pouring process of the Belgian elixir. A potent brew, and one that went down well.
Time Warner/Stella Artois, Advertising
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Image Section

Los Angeles Times

When the LA Times were looking to create typographic illustrations of fashion accessories for the launch of their new Image section in the Sunday edition, they gave us the word. The campaign ran as outdoor, print and 30 second animated commercials in movie theatres.
Los Angeles Times, Advertising
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Finger

Ford Edge

To showcase the new MyFord Touch driver connect technology, we helped Team Detroit steer the message through consecutive right hand page ads. The 2011 Edge understands 10,000 touch and voice commands - as our hand cramps can confirm - and the campaign’s success was such that the Canadian agency asked us to hand letter the whole ad from scratch in French. Which is why we’re dictating this blurb. Mon Dieu! The campaign received a Certiﬁcate of Typographic Excellence TDC57, from the Type Directors Club.
Ford Edge, Advertising
1. fingercar
2. fingercar
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New York Cares

New York Cares

One day a year city dwellers are encouraged to pick up a broom and help clean up their streets, playgrounds, and immediate living environs. We created these posters with antique wood block type; using under-inking, grain and printing on newsprint which helps impart the necessary gritty, “can-do” energy.
New York Cares, Advertising
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Orbitz

Orbitz

A homage to the great travel posters of the 50s and 60s, TBWA/Chiat/Day NY let us loose on the typographic design for this series. This led to weeks of researching, reviving and redrawing fonts from a bygone era – but, curiously, no actual traveling.
Orbitz, Advertising
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Twin Label

Molson Canadian

We designed two exclusive fonts as well as the “twin” label attached to the back of each bottle for Crispin Porter + Bogusky’s Twin Label Technology promotion for Molson Canadian. Over 200 were produced, sales were up over 30% and the concept took home a lion at Cannes. We’ll drink to that.
Molson Canadian, Advertising
1. Molson
2. molson.2
3. molson.3
4. molson.4
5. molson.5
6. molson.6
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Arnette

Arnette

Cutwater SF commissioned us to create a custom antique wood type wordmark for their NOTORIOUS campaign. We painstakingly rummaged through our extensive library of old, dusty type specimen catalogues to uncover these gems. Best of all, because the type was created digitally nobody had to suffer a broken nail or endure a nasty splinter.
Arnette, Advertising
1. Arnette
2. close up
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